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The Land Rover Freelander. In the late 1980's the then Rover Group sort to compete in the compact SUV market and began to develop the CB40, later to become known as the Freelander. A restrictive development budget Rover decided to build the new project from existing components. When BMW took over the Rover Group in 1994 the CB40 project got substantial funding to continue development and the Freelander was launched in late 1997. It became Europes top selling 4x4, a position it would hold till 2002.